DIGITAL
TRANSFORMATION
DAY
22 February 2018
Online Conference
Digital Transformation Day is an online conference for marketers and C-level executives who are interested in changing the way their business operates in order to deliver unrivalled customer experience, stay ahead of the competition, and ensure cost-effectiveness of their efforts.

The conference scope covers advanced techniques in SEO, advertising, content strategy, social media, email marketing, management, and analytics.
This opportunity offers an unbeatable networking space for industry front runners and marketers from businesses of all sizes, where they can discuss current issues and share their experiences.
#DTDconf
Speakers
We've invited an amazing lineup of marketing professionals who have gone far beyond basic techniques, have achieved impressive results for their brands, and are ready to share both their successes and failures in order to make your life easier.
Larry Kim
CEO at MobileMonkey
Twitter LinkedIn Facebook

Larry is the Founder of WordStream, the world's largest PPC software company, managing over a billion dollars of annual ad spend for tens of thousands of customers, and employing over 200 people. He has won Search Marketer of the Year awards from Search Engine Land, the US Search Awards, and PPC Hero. Larry is also the CEO of MobileMonkey, an AI/Chatbot company.
Kevan Lee
Marketing Director at Buffer
Twitter LinkedIn

Kevan is a professional writer and editor with a knack for storytelling. He specializes in blogging, email marketing, and content creation and has written for some of the leading blogs on the web: Buffer, Lifehacker, Time, Entrepreneur, Fast Company, The Huffington Post, The Next Web, and more.
Patrick Stox
Technical SEO at IBM
Twitter LinkedIn

Patrick is a Technical SEO at IBM. He's also a contributing writer for Search Engine Land, Marketing Land, and Search Engine Journal, along with many other search blogs. Additionally, Patrick is an organizer of the Raleigh SEO Meetup (the most successful one in the US) and speaks at search conferences throughout the US.
Andrey Lipattsev
Partner Development Manager, Search and Integrations at Google
LinkedIn

Making the web better by bringing users the best of technology with the best of partners.
Aleyda Solis
International SEO Consultant, Founder of Orainti
Twitter LinkedIn

Aleyda is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) and author (of "SEO, Las Claves Esenciales"). Included in Forbes as one of the 10 Digital Marketing Specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing SEO for European, American and Latin-American companies.

Matthew Howells-Barby
Director of Acquisition at HubSpot
Twitter LinkedIn

Matt is the Director of Acquisition at HubSpot, a global SaaS company. Alongside HubSpot, Matt is a partner at Traffic Think Tank, an advisor to multiple global companies, a regular industry speaker, and a volunteer for The Litecoin Foundation.
Olga Andrienko
Head of Global Marketing at SEMrush
Twitter LinkedIn

Olga is the Head of Global Marketing at SEMrush. Together with her team she has built one of the strongest international communities in the online marketing industry. In 2016 Olga mainly focused on tapping into new markets, and YoY average revenue growth from top 10 new markets was >90%. Now she is working on strengthening SEMrush brand on existing markets and increasing the share of PR and social media in the conversion funnel. Olga is also speaking at the leading marketing conferences such as SMX, Pubcon and BrightonSEO.
Pierre Far
Founder at Blockmetry
Twitter LinkedIn

Pierre is the founder of Deliberate Digital, a digital strategy and product management consultancy, and Blockmetry, a web analytics and content blocking measurement service. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He's a regular speaker and author on technology topics.
Alexandra Rynne
Millennial Marketer and Content Creator at LinkedIn
Twitter LinkedIn

Alex oversees the social strategy and drives the content strategy for LinkedIn Marketing Solutions, owning paid earned and owned amplification. She's an award-winning content creator, producing content designed to inspire marketers to succeed in their careers and in their lives. Her work has been featured in Inc., Forbes, American Business Journals, Social Media Examiner, AdWeek, and more.
Brian Fanzo
Founder of iSocialFanz
Twitter LinkedIn

Brian talks fast and tweets even faster. He is a translator of GeekSpeak and a self proclaimed Change Evangelist, that also happens to be a pager-wearing millennial and founder of iSocialFanz. Brian is a Millennial Keynote Speaker that spoke at more than 50 events in 10 countries in 2016 and also hosts two podcasts: S.M.A.C.Talk and FomoFanz.
AJ Wilcox
LinkedIn Ads Consultant, Founder of B2Linked
Twitter LinkedIn

AJ is a LinkedIn Ads pro and founder of B2Linked.com, an agency, specializing in LinkedIn Ads training, consulting, and account management. As official LinkedIn partners, they manage the world's most sophisticated advertising accounts worldwide. AJ is included in PPC Hero as one of the Top 25 Most Influential PPC Experts of 2017.

Guest experts
Nick Wilsdon
Global SEO Lead at Vodafone Group
Twitter LinkedIn
As the SEO lead at Vodafone Group since 2014, Nick is standardizing and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, mobile/data-first marketing, cross-channel campaigns and joining up the dots in a logical way.
Cindy Krum
CEO and Founder of MobileMoxie
Twitter LinkedIn
Cindy Krum is the CEO and Founder of MobileMoxie, where she has been doing mobile marketing long before the iPhone even existed (you remember WAP browsers, right?). Known for her unmistakable firey red hair and technical expertise, Cindy is a thought leader in the search industry and the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 stars on Amazon.
Dawn Anderson
Managing Director at Move It Marketing
Twitter LinkedIn
Dawn is Director of Move It Marketing, Web Strategist and Online Marketing Adviser, with over 20 years experience in business marketing and nearly 10 years experience in SEO. Specializing in technical SEO, crawl optimisation, architectural and database developer-driven SEO.
Craig Campbell
Director at Craig Campbell SEO
Twitter LinkedIn
Craig has been doing SEO for over 16 years now as well as offering a broad range of other online marketing services. These marketing services include Email Marketing, Pay Per Click advertising, SEO consultancy and training, link building campaigns and all the latest SEO techniques that will help clients websites rank well.
Barry Adams
Co-chief Editor at State of Digital
Founder & SEO Consultant at Polemic Digital
Twitter LinkedIn
Barry Adams has been building and ranking websites since 1998. Over the years he's honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 he founded specialised consultancy Polemic Digital to deliver world-class SEO and digital strategy services. Barry also serves as Co-Chief Editor at award-winning European digital marketing blog State of Digital, and is on the judging panel for the annual European and US Search Awards.
Jill Quick
Digital Marketing Consultant & Trainer, Quick Marketing
Co-founder, The Colouring In Department
Twitter LinkedIn
Jill Quick is a Data Driven Digital Marketing Trainer and co-founder of The Coloring in Department. She is a candid and experienced marketer who loves to teach you not just how to "get" digital marketing in theory, but how to actually DO it. Her love of analytics comes from her belief that measurement builds respect and accountability, with data points, you have more than just an opinion. You can also find her work on Smart Insights and as a Lead Instructor for General Assembly.
Bartosz Góralewicz
Co-founder and Head of SEO Elephate
Twitter LinkedIn
Bartosz Góralewicz is the CEO of Elephate, an award-winning SEO agency specializing in preventing and curing technical SEO issues for businesses of all sizes. His work has allowed him to travel the world to conduct highly-rated presentations and publish viral articles on various sites in an passionate attempt to share his knowledge and expertise from his own case studies. When he's not making the internet a better place to explore, he enjoys spending time with his wife and two daughters.
Nitin Manchanda
Global Head of SEO at trivago
Twitter LinkedIn
Nitin is Global SEO Head at Trivago by profession and engineer by heart. Prior to joining Trivago, he built scalable SEO/SEM systems at Flipkart and worked as Head of SEO at Limeroad.com, ASKME.com and other companies. He is in love with this ever-changing SEO world!
Ross Tavendale
Managing Director at Type A Media
Twitter LinkedIn
Ross first business was selling potpourri door to door in a mining village in the west of Scotland. Quickly learning the value of proper market research and understanding the audience he started working for big box agencies where he cut his teeth working on clients like Boots, Etihad and TripAdvisor. He now runs an independent agency Type A Media with his team delivering SEO services and world class memes to SMEs and FTSE 250 businesses.
Ginny Marvin
Associate Editor, Paid Media Reporter at Search Engine Land, Marketing Land, Martech Today
Twitter LinkedIn
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies
JD Prater
Director Growth Marketing at AdStage
Twitter LinkedIn
JD is a performance marketer and digital media strategist with a passion for organizing data into actionable stories. His expertise is in crafting marketing strategies and campaigns that drive acquisition, retention, and engagement across the customer lifecycle.
He's a regular at PPC conferences and was voted by his peers as one of the Top 25 PPC Experts. You can find him on The PPC Show podcast and blogging for industry leaders like PPC Hero, Social Media Examiner, and Social Media Today.
Michelle Morgan
Director of Client Services at Clix Marketing
Twitter LinkedIn
Michelle has over 7 years experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience working with integrated, third-party SEM tools gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an industry speaker, influencer and author.
Pamela Lund
Founder, That Pam Chick, Inc. and The Life Manifesto
Twitter LinkedIn
Pam specializes in digital marketing strategy and management for ecommerce companies. She views marketing as a holistic endeavor that requires all parts of the business to be aligned and therefore provides consulting to mid-size businesses on a wide range of topics that include pay-per-click strategy, email content, analytics implementation, staffing and training, and customer experience. She also provides business coaching to consultants and agencies looking to increase efficiency and profits.
Agenda
We've come up with a unique format that will ensure maximum effectiveness and keep you on your toes. Each session will include a 15 minute advanced knowledge followed by a 15 minute roundtable discussion. Once the speakers are done with their presentations, they will be joined by guest experts in their niche. This will allow you to ask our experts any questions you may have and find the solutions that can become a turning point for your business.
22 February 2018
9.50am ET
2.50pm GMT
9.50am ET
2.50pm GMT
Welcome
10am ET
3pm GMT
10am ET
3pm GMT
Analytics in 2018 and beyond
Pierre Far, Founder of Blockmetry
Guest experts:
Jill Quick, Co-founder, The Coloring In Department
Craig Campbell,
Director at Craig Campbell SEO
10.30am ET
3.30pm GMT
10.30am ET
3.30pm GMT
The new bar for web experiences
Andrey Lipattsev, Partner Development Manager, Search and Integrations at Google
Guest experts:
Nick Wilsdon, Global SEO Lead at Vodafone
Cindy Krum, CEO at MobileMoxie
11am ET
4pm GMT
11am ET
4pm GMT
Discovering SEO opportunities through log analysis
Aleyda Solis, International SEO Consultant and Founder of Orainti
Guest experts:
Dawn Anderson, Managing Director at Move It Marketing
Barry Adams, Co-chief Editor at State of Digital, Founder and SEO Consultant at Polemic Digital
11.30am ET
4.30pm GMT
11.30am ET
4.30pm GMT
Troubleshooting SEO for modern JS frameworks
Patrick Stox, SEO at IBM
JavaScript frameworks are becoming more popular on the web. The process for troubleshooting these is a little different from most websites. Tasks like crawling can be more difficult and problems can be more difficult to troubleshoot if you don't know how JS is processed and where to look. We're going to look at how processes SEOs need to troubleshoot modern JS frameworks.

Guest experts:
Bartosz Góralewicz, Co-founder and Head of SEO at Elephate Agency
Nitin Manchanda, Global Head of SEO at Trivago
12pm ET
5pm GMT
12pm ET
5pm GMT
Omni-sensory innovation
Brian Fanzo, Founder of iSocialFanz

Audio, virtual, automated, and augmented. The future of innovation is collaboration and that collaboration will be powered and connected by real conversations, trusted content, and trusted relationships. That collaboration will also look very different than it did just a few years ago, if not months. Technology is pushing our communications and marketing in unpredictable directions. This includes human to human, human to machine, machine to machine and beyond. In this talk, Brian will walk attendees through these trends and make predictions around sensory collaboration where new innovations will include multiple levels of sensory activations. And how these innovations will impact your business and marketing.
12.30pm ET
5.30pm GMT
12.30pm ET
5.30pm GMT
Organic isn't dead: a survivor's guide to organic reach on social media
Kevan Lee, Director of Marketing at Buffer
1pm ET
6pm GMT
1pm ET
6pm GMT
Ways to improve customer retention: gamification cases by SEMrush
Olga Andrienko, Head of Global Marketing at SEMrush
Web made us impatient. We want everything fast, instantly even. The choices are endless and our demands are high. We buy, we test, we give products back, we find an alternative. How can companies create customers for life in such volatile environment? Even if the client was happy with the first purchase, the emotional bond between clients and companies who operate online is very weak. And room for improvement is enormous. Integrating game mechanics into using your product or service can be a powerful way to establish this emotional bond, increase client engagement and loyalty. At SEMrush, we tested gamification in two campaigns and I'll take you backstage to share the ideas, goals, process and results. Moreover, I'll share what we do beyond the campaigns on a daily basis to ensure our clients feel we care for them.
TBA
TBA
Content marketing 3.0: the future is here
Alexandra Rynne, Global Content Creator at LinkedIn
Guest experts:
Ross Tavendale, Managing Director at Type A Media
TBA
TBA
The top 7 PPC hacks of all time
Larry Kim, Founder of MobileMonkey
There are thousands of features and functions in Facebook Ads and Google AdWords, with hundreds of product updates every year, and it's impossible to keep up with all the changes. In this presentation, Larry will share his top 7 PPC advertising hacks of all time, his picks for the top non-obvious unicorn features and hacks, as well as how to use them to improve PPC results by 300-500%.

Guest experts:
Ginny Marvin, Associate Editor at
Search Engine Land
Pamela Lund, Founder, That Pam Chick, Inc. and The Life Manifesto

TBA
TBA
5 LinkedIn Ads tricks you didn't know you could do
AJ Wilcox, LinkedIn Ads Consultant and Founder of B2Linked
Guest experts:
JD Prater, Director Growth Marketing at AdStage
Michelle Morgan, Director of Client Services at Clix Marketing
TBA
TBA
Creating conversations: driving growth with chatbots
Matthew Howells-Barby, Director of Acquisition at Hubspot
4pm ET
9pm GMT
4pm ET
9pm GMT
#DTDconf afterparty on Twitter
About the event
The #DTDconf is designed to address businesses increasing needs for digital transformation. The digital marketing industry is constantly changing, so success is all about the following elements:

  • Being far-sighted;

  • Using the right tech stack to optimize your efforts;

  • Finding new ways for innovation and creativity;

  • Being flexible and able to adapt quickly.

#DTDconf is made to cater the marketers of different professional roles — C-level decision makers; specialists and marketing managers, working both in-house and as a part of agency teams.
Why attend DTD conference?
No-nonsense content by acknowledged practitioners
Advanced techniques for businesses of any size
No sales pitches, just firsthand knowledge
Amazing #DTDconf afterparty on Twitter — loads of fun!
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