DIGITAL TRANSFORMATION DAY

online conference

Get to know how leading specialists from Google, HubSpot, Buffer, LinkedIn, and more, deliver great results with SEO, content marketing, paid advertising, and social media. Expect to hear things you aren't hearing at the other events — we've made content uniqueness and practical value our #1 priority!

#DTDconf

Speakers
We've invited an amazing lineup of marketing professionals who have gone far beyond basic techniques, have achieved impressive results for their brands, and are ready to share both their successes and failures in order to make your life easier.
Larry Kim
CEO at MobileMonkey
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Larry is the Founder of WordStream, the world's largest PPC software company, managing over a billion dollars of annual ad spend for tens of thousands of customers, and employing over 200 people. He has won Search Marketer of the Year awards from Search Engine Land, the US Search Awards, and PPC Hero. Larry is also the CEO of MobileMonkey, an AI/Chatbot company.
Kevan Lee
Marketing Director at Buffer
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Kevan is a professional writer and editor with a knack for storytelling. He specializes in blogging, email marketing, and content creation and has written for some of the leading blogs on the web: Buffer, Lifehacker, Time, Entrepreneur, Fast Company, The Huffington Post, The Next Web, and more.
Patrick Stox
Technical SEO at IBM
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Patrick is a Technical SEO at IBM. He's also a contributing writer for Search Engine Land, Marketing Land, and Search Engine Journal, along with many other search blogs. Additionally, Patrick is an organizer of the Raleigh SEO Meetup (the most successful one in the US) and speaks at search conferences throughout the US.
Andrey Lipattsev
Partner Development Manager, Search and Integrations at Google
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Making the web better by bringing users the best of technology with the best of partners.
Aleyda Solis
International SEO Consultant, Founder of Orainti
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Aleyda is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) and author (of "SEO, Las Claves Esenciales"). Included in Forbes as one of the 10 Digital Marketing Specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing SEO for European, American and Latin-American companies.

Barry Schwartz
CEO of RustyBrick
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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales, and the founder of the Search Engine Roundtable. Having covered search for over 14 years, Barry is also the News Editor at Danny Sullivan's Search Engine Land. He hosts the Search Marketing Expo in Israel and is a speaker at many search marketing conferences, including Search Engine Strategies, La Red Innova Madrid, Spain and PubCon.
Lee Odden
CEO of TopRank Marketing
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Lee Odden is a marketing strategist, author, speaker and bearded world traveler. He's also CEO of TopRank Marketing, a digital marketing agency that serves top B2B and B2C brands with "best answer" marketing strategies that integrate content, search, social, influencer marketing and online advertising. Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized a customer-centric approach to marketing at over 200 events in 17 different countries, through numerous industry publications and an award winning blog at toprankblog.com.

Matthew Howells-Barby
Director of Acquisition at HubSpot
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Matt is the Director of Acquisition at HubSpot, a global SaaS company. Alongside HubSpot, Matt is a partner at Traffic Think Tank, an advisor to multiple global companies, a regular industry speaker, and a volunteer for The Litecoin Foundation.
Olga Andrienko
Head of Global Marketing at SEMrush
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Olga is the Head of Global Marketing at SEMrush. Together with her team she has built one of the strongest international communities in the online marketing industry. In 2016 Olga mainly focused on tapping into new markets, and YoY average revenue growth from top 10 new markets was >90%. Now she is working on strengthening SEMrush brand on existing markets and increasing the share of PR and social media in the conversion funnel. Olga is also speaking at the leading marketing conferences such as SMX, Pubcon and BrightonSEO.
Pierre Far
Founder at Blockmetry
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Pierre is the founder of Deliberate Digital, a digital strategy and product management consultancy, and Blockmetry, a web analytics and content blocking measurement service. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He's a regular speaker and author on technology topics.
Alexandra Rynne
Millennial Marketer and Content Creator at LinkedIn
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Alex oversees the social strategy and drives the content strategy for LinkedIn Marketing Solutions, owning paid earned and owned amplification. She's an award-winning content creator, producing content designed to inspire marketers to succeed in their careers and in their lives. Her work has been featured in Inc., Forbes, American Business Journals, Social Media Examiner, AdWeek, and more.
Brian Fanzo
Founder of iSocialFanz
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Brian talks fast and tweets even faster. He is a translator of GeekSpeak and a self proclaimed Change Evangelist, that also happens to be a pager-wearing millennial and founder of iSocialFanz. Brian is a Millennial Keynote Speaker that spoke at more than 50 events in 10 countries in 2016 and also hosts two podcasts: S.M.A.C.Talk and FomoFanz.
AJ Wilcox
LinkedIn Ads Consultant, Founder of B2Linked
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AJ is a LinkedIn Ads pro and founder of B2Linked.com, an agency, specializing in LinkedIn Ads training, consulting, and account management. As official LinkedIn partners, they manage the world's most sophisticated advertising accounts worldwide. AJ is included in PPC Hero as one of the Top 25 Most Influential PPC Experts of 2017.

Guest experts
Nick Wilsdon
Global SEO Lead at Vodafone Group
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As the SEO lead at Vodafone Group since 2014, Nick is standardizing and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, mobile/data-first marketing, cross-channel campaigns and joining up the dots in a logical way.
Cindy Krum
CEO and Founder of MobileMoxie
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Cindy Krum is the CEO and Founder of MobileMoxie, where she has been doing mobile marketing long before the iPhone even existed (you remember WAP browsers, right?). Known for her unmistakable firey red hair and technical expertise, Cindy is a thought leader in the search industry and the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 stars on Amazon.
Dawn Anderson
Managing Director at Move It Marketing
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Dawn is Director of Move It Marketing, Web Strategist and Online Marketing Adviser, with over 20 years experience in business marketing and nearly 10 years experience in SEO. Specializing in technical SEO, crawl optimisation, architectural and database developer-driven SEO.
Craig Campbell
Director at Craig Campbell SEO
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Craig has been doing SEO for over 16 years now as well as offering a broad range of other online marketing services. These marketing services include Email Marketing, Pay Per Click advertising, SEO consultancy and training, link building campaigns and all the latest SEO techniques that will help clients websites rank well.
Barry Adams
Co-chief Editor at State of Digital
Founder & SEO Consultant at Polemic Digital
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Barry Adams has been building and ranking websites since 1998. Over the years he's honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 he founded specialised consultancy Polemic Digital to deliver world-class SEO and digital strategy services. Barry also serves as Co-Chief Editor at award-winning European digital marketing blog State of Digital, and is on the judging panel for the annual European and US Search Awards.
Jill Quick
Digital Marketing Consultant & Trainer, Quick Marketing
Co-founder, The Colouring In Department
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Jill Quick is a Data Driven Digital Marketing Trainer and co-founder of The Coloring in Department. She is a candid and experienced marketer who loves to teach you not just how to "get" digital marketing in theory, but how to actually DO it. Her love of analytics comes from her belief that measurement builds respect and accountability, with data points, you have more than just an opinion. You can also find her work on Smart Insights and as a Lead Instructor for General Assembly.
Bartosz Góralewicz
Co-founder and Head of SEO Elephate
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Bartosz Góralewicz is the CEO of Elephate, an award-winning SEO agency specializing in preventing and curing technical SEO issues for businesses of all sizes. His work has allowed him to travel the world to conduct highly-rated presentations and publish viral articles on various sites in an passionate attempt to share his knowledge and expertise from his own case studies. When he's not making the internet a better place to explore, he enjoys spending time with his wife and two daughters.
Nitin Manchanda
Global Head of SEO at trivago
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Nitin is Global SEO Head at Trivago by profession and engineer by heart. Prior to joining Trivago, he built scalable SEO/SEM systems at Flipkart and worked as Head of SEO at Limeroad.com, ASKME.com and other companies. He is in love with this ever-changing SEO world!
Ross Tavendale
Managing Director at Type A Media
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Ross first business was selling potpourri door to door in a mining village in the west of Scotland. Quickly learning the value of proper market research and understanding the audience he started working for big box agencies where he cut his teeth working on clients like Boots, Etihad and TripAdvisor. He now runs an independent agency Type A Media with his team delivering SEO services and world class memes to SMEs and FTSE 250 businesses.
Ginny Marvin
Associate Editor, Paid Media Reporter at Search Engine Land, Marketing Land, Martech Today
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As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies
JD Prater
Director Growth Marketing at AdStage
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JD is a performance marketer and digital media strategist with a passion for organizing data into actionable stories. His expertise is in crafting marketing strategies and campaigns that drive acquisition, retention, and engagement across the customer lifecycle.
He's a regular at PPC conferences and was voted by his peers as one of the Top 25 PPC Experts. You can find him on The PPC Show podcast and blogging for industry leaders like PPC Hero, Social Media Examiner, and Social Media Today.
Michelle Morgan
Director of Client Services at Clix Marketing
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Michelle has over 7 years experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience working with integrated, third-party SEM tools gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an industry speaker, influencer and author.
Pamela Lund
Founder, That Pam Chick, Inc. and The Life Manifesto
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Pam specializes in digital marketing strategy and management for ecommerce companies. She views marketing as a holistic endeavor that requires all parts of the business to be aligned and therefore provides consulting to mid-size businesses on a wide range of topics that include pay-per-click strategy, email content, analytics implementation, staffing and training, and customer experience. She also provides business coaching to consultants and agencies looking to increase efficiency and profits.
Joei Chan
Content Marketing Manager at Mention
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Joei is Content Marketing Manager at Mention, leading content partnerships for demand generation. She also hosts Mention's weekly Facebook live and contributes regularly to Social Media Today, Business2Community, Convince&Convert, HubSpot, and other marketing blogs.
Marty Weintraub
Founder of Aimclear
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Marty is an entrepreneur, author, speaker and wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting and winner of ten US Search Awards, including 2X Best Large Integrated Agency and Best Use of Social in a Search Campaign. Aimclear's differentiator is the Tao of holistic brand creative-builds and integrated psychographic performance marketing.
Having helped Aimclear to Inc. 500/5000 status for six consecutive years (2012-2017), Marty guides Aimclear agency content, vision, services and creative.
Andy Crestodina
Co-founder and CMO of Orbit Media
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Andy is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. He's written hundreds of articles on content marketing, search engine optimization, social media and Analytics. He is also the author of 'Content Chemistry: The Illustrated Handbook for Content Marketing'.
Sahil Jain
CEO and Founder of AdStage
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Sahil is the CEO and Founder of AdStage. Prior to founding AdStage in May 2012, he co-founded his first company, Y-Combinator backed Trigger.io at 20. He dropped out of UC Berkeley, where he studied Philosophy and Econ, to join AOL Corp Devt. at 19, dropped out of High School to join Yahoo! Mobile as an automation engineer at 17 and worked in the professional video game industry before that.
Dan Golder
Product Manager at MobileMonkey
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Dan works at MobileMonkey as the company's first Product Manager. He is excited to be teaming up with brands and agencies of all sizes on the fresh problems and exciting opportunities presented by mobile chat.
Chris Hodgeman
Co-Founder & CEO of MavSocial
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Chris is the Co-Founder & CEO of MavSocial, a social media visual content management and advertising platform for brands and agencies. He is a nomad, having lived in 6 countries and currently calls Hong Kong home.
Stuart Howarth
Co-Founder of Koko Digital
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Stuart co-founded Koko Digital, an award winning digital agency that specializes in games and apps for brands. He has over 12 years experience in producing branded games and utilising gamification techniques and was one of the early adopters of games as a mainstream digital medium to promote brand's products or services to their audience and engage with them, way before mobile was the go-to device for content. Koko Digital currently produce gamified content for the likes of IKEA, Arsenal FC and Kinder.
Lukasz Zelezny
SEO, Social Media Keynote Speaker
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Lukasz is the top 10 UK social media influencer, UK Search Awards judge and the director of organic performance at ZPG. Leading his team he is responsible for the uSwitch.com, Zoopla.co.uk and PrimeLocation organic visibility, conversion rate, traffic and engagement.
Since 2005, he has been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.
Lukasz speaks at many SEO and social media conferences in Europe and Asia.
Additionally, he organizes workshops and meetups where he is sharing tips around SEO, social media and analytics.
Yu-kai Chou
Gamification Author & International Keynote Speaker
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Yu-kai is Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is currently President of The Octalysis Group and the Founder of Octalysis Prime. Yu-kai has been a regular speaker/lecturer on gamification and motivation worldwide, including at organizations like Google, Tesla, Stanford University, LEGO, TEDx, Boston Consulting Group, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain government, and many more. He was awarded the "Gamification Guru of the Year" Award in 2014, 2015 and 2017 by the World Gamification Congress and the Gamification Europe Conference.
Conference hosts
David Sayce
Digital Marketing Consultant at www.dsayce.com
David is a Digital Marketing Consultant based in London and has been involved with digital transformation projects for over 20 years, including website, e-commerce and ERP integrations.
His main passion remains the art & science of SEO, especially audits, strategy and training, helping firms make the most of digital as 'business as usual'. He is passionate about helping businesses and professionals take control of their digital presence and present themselves in a way that inspires, impresses, and builds confidence in their products and services.
Rebekah Radice
Founder of RadiantLA, CMO at Post Planner
Rebekah is the founder of RadiantLA, a premier training and development firm, the Chief Marketing Officer of Post Planner, and the author of "Social Media Mastery: A Comprehensive Guide to Strategic Growth." Rebekah is recognized as an Onalytica Top 10 Social Media Marketer and by Brand24 as a Top Marketer of 2017.
David Bain
Head of Digital Marketing courses at Avado, Founder and Host at Digital Marketing Radio
David is the host of Digital Marketing Radio – where the world's leading digital marketers share their top tips and strategies. Every week David interviews niche digital marketing experts on their specialist subject – as well as getting their opinion on the state of digital marketing today.
Agenda
We've come up with a unique format that ensures maximum effectiveness and keeps you on your toes. Spellbinding sessions are half advanced content, half live discussion with the experts (because three heads are better than one, you know).
Pierre Far
Founder of Blockmetry
Pierre Far
Founder of Blockmetry
Analytics in 2018 and beyond
Customer journeys need to be at the heart of your web analytics in 2018. We will talk about how to create customer journeys if you don't already use them, how to assign user-centric success and failure metrics, and then instrument web analytics to measure them. We will finish by talking about the different ways analytics can fail to deliver and what you can do about these failures.

1. Pierre will talk about why customer journeys and user stories are critical. He will do a very lightweight one live to illustrate the process.
2. Journeys are useful in many contexts, but we'll focus on analytics. For the example journey we create, Pierre will discuss different kinds of metrics for each step and pivot that into a discussion about the common analytics implementation topics.
3. Failures will cover topics like wrong/missing instrumentation, no one looking at the data, analytics blocking leading to missing data, and the like.


Guest experts:
Jill Quick, Co-founder, The Coloring In Department
Craig Campbell,
Director at Craig Campbell SEO
Andrey Lipattsev
Partner Development Manager, Search and Integrations at Google

Andrey Lipattsev
Partner Development Manager, Search and Integrations at Google

The new bar for web experiences
What we have been calling "Progressive Web Apps" for the past couple of years is really just the new bar for web experiences. The modern web enables fast, integrated, reliable experiences that engage users. In this talk we lay out the principles behind the new bar for web experiences, demonstrate the successes that partners have proven, and help you build modern experiences on the web.

Guest experts:
Nick Wilsdon, Global SEO Lead at Vodafone
Cindy Krum, CEO at MobileMoxie
Aleyda Solis
International SEO Consultant and Founder of Orainti
Aleyda Solis
International SEO Consultant and Founder of Orainti
Discovering SEO opportunities through log analysis
Learn how to audit your server logs to better understand the search crawlers behavior on your site as well as to identify issues and opportunities:

- Are the crawlers going through all of your critical site pages?
- Does the mobile googlebot have a relevant behavior based on your mobile web settings?
- Do the search crawlers have the same behavior as your own crawling simulations or going through additional errors and redirects?

Learn how to identify this and more during this session!


Guest experts:
Dawn Anderson, Managing Director at Move It Marketing
Barry Adams, Co-chief Editor at State of Digital, Founder and SEO Consultant at Polemic Digital
Patrick Stox
SEO at IBM
Patrick Stox
SEO at IBM
Troubleshooting SEO for modern JS frameworks
JavaScript frameworks are becoming more popular on the web. The process for troubleshooting these is a little different from most websites. Tasks like crawling can be more difficult and problems can be more difficult to troubleshoot if you don't know how JS is processed and where to look. We're going to look at how processes SEOs need to troubleshoot modern JS frameworks.

Guest experts:
Bartosz Góralewicz, Co-founder and Head of SEO at Elephate Agency
Nitin Manchanda, Global Head of SEO at Trivago
Brian Fanzo
Founder of iSocialFanz
Brian Fanzo
Founder of iSocialFanz
Omni-sensory innovatio
Audio, virtual, automated, and augmented. The future of innovation is collaboration and that collaboration will be powered and connected by real conversations, trusted content, and trusted relationships. That collaboration will also look very different than it did just a few years ago, if not months. Technology is pushing our communications and marketing in unpredictable directions. This includes human to human, human to machine, machine to machine and beyond. In this talk, Brian will walk attendees through these trends and make predictions around sensory collaboration where new innovations will include multiple levels of sensory activations. And how these innovations will impact your business and marketing.
Guest experts:
Marty Weintraub, Founder of Aimclear
Lukasz Zelezny, SEO, Social Media Keynote Speaker
Kevan Lee
Director of Marketing at Buffer
Kevan Lee
Director of Marketing at Buffer
Organic isn't dead: a survivor's guide to organic reach on social media
Good news for anyone whose social reach is dropping and ad spend is rising: organic isn't dead yet. There are businesses and brands that are succeeding with an organic-first strategy, and their tactics can work for you, too. Learn the formulas these companies are following, and get actionable takeaways on organic tactics you can try today.

Guest experts:
Joei Chan, Content Marketing Manager at Mention
Chris Hodgeman, Co-Founder & CEO of MavSocial
Olga Andrienko
Head of Global Marketing at SEMrush
Olga Andrienko
Head of Global Marketing at SEMrush
Ways to improve customer retention: gamification cases by SEMrush
Web made us impatient. We want everything fast, instantly even. The choices are endless and our demands are high. We buy, we test, we give products back, we find an alternative. How can companies create customers for life in such volatile environment? Even if the client was happy with the first purchase, the emotional bond between clients and companies who operate online is very weak. And room for improvement is enormous. Integrating game mechanics into using your product or service can be a powerful way to establish this emotional bond, increase client engagement and loyalty. At SEMrush, we tested gamification in two campaigns and I'll take you backstage to share the ideas, goals, process and results. Moreover, I'll share what we do beyond the campaigns on a daily basis to ensure our clients feel we care for them.

Guest experts:
Stuart Howarth, Co-founder of Koko Digital
Yu-kai Chou, Gamification Author & International Keynote Speaker
Alexandra Rynne
Global Content Creator at LinkedIn
Alexandra Rynne
Global Content Creator at LinkedIn
Content marketing 3.0: the future is here
The renowned Seth Godin said that 'Content Marketing is the only marketing left'. This is true now more than ever – there are content opportunities everywhere. But the production and distribution strategies are ever-evolving. Get an inside look at how the LinkedIn Marketing Solutions team is evolving their content marketing strategy, A/B testing and optimizing to stand out in an increasingly noisy space and drive real ROI.

Guest experts:
Ross Tavendale, Managing Director at Type A Media
Andy Crestodina, Co-founder and CMO of Orbit Media
Matthew Barby
Director of Acquisition at Hubspot
Matthew Barby
Director of Acquisition at Hubspot
Creating conversations: driving growth with chatbots
Whilst other channels are continuing to deliver diminishing returns, there's a new medium for marketers to utilize to reach their customers: chatbots. I'll be walking you through data, insights and tactics that are applicable to businesses of all sizes.

Guest experts:
Sahil Jain, CEO and Founder of AdStage
Dan Golder, Product Manager at MobileMonkey
Larry Kim
Founder of MobileMonkey
Larry Kim
Founder of MobileMonkey
The top 7 PPC hacks of all time
There are thousands of features and functions in Facebook Ads and Google AdWords, with hundreds of product updates every year, and it's impossible to keep up with all the changes. In this presentation, Larry will share his top 7 PPC advertising hacks of all time, his picks for the top non-obvious unicorn features and hacks, as well as how to use them to improve PPC results by 300-500%.

Guest experts:
Ginny Marvin, Associate Editor at
Search Engine Land
Pamela Lund, Founder, That Pam Chick, Inc. and The Life Manifesto

AJ Wilcox
LinkedIn Ads Consultant and Founder of B2Linked
AJ Wilcox
LinkedIn Ads Consultant and Founder of B2Linked
5 LinkedIn Ads tricks you didn't know you could do
In this session, you'll learn the top 5 LinkedIn Ads hacks that you didn't know were possible. From ridiculously powerful audience exclusion to getting the least expensive clicks from a premium audience, you won't want to miss it. With advanced content by AJ Wilcox (B2Linked.com), along with expert panelists Michelle Morgan (Clix Marketing) and JD Prater (AdStage) you'll find the most powerful tricks that the pros are using to get the most out of the powerful platform for B2B advertisers.

Guest experts:
JD Prater, Director Growth Marketing at AdStage
Michelle Morgan, Director of Client Services at Clix Marketing
Barry Schwartz
CEO of RustyBrick

Lee Odden
CEO of TopRank Marketing

Barry Schwartz
CEO of RustyBrick

Lee Odden
CEO of TopRank Marketing

What's next for seo
Interview each other
About the event
Digital Transformation Day is made to cater the marketers of different professional roles — specialists and marketing managers, working both in-house and as a part of agency teams, and C-level decision makers. The conference scope covers advanced techniques in SEO, content marketing, PPC, social media, management, and analytics.

On February, 22 we discussed the best practices and 2018 emerging strategies with the all-star crowd. Watch the recorded sessions, and you'll walk away with an intimate knowledge of the tactics these industry front-runners and their teams use to deliver great results for their brands or their clients.
Why watch DTD conference
No-nonsense content by acknowledged practitioners
Advanced techniques for businesses of any size
No sales pitches, just firsthand knowledge
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