online conference

Get to know how leading specialists from major brands deliver great results with content marketing. Expect to hear things you aren't hearing at the other events — we've made content uniqueness and practical value our #1 priority!


We've come up with a unique format that ensures maximum effectiveness and keeps you on your toes. Spellbinding sessions are half advanced content, half live discussion with the experts (because three heads are better than one, you know).
Alexandra Rynne
Global Content Creator at LinkedIn
Alexandra Rynne
Global Content Creator at LinkedIn
Content marketing 3.0: the future is here
The renowned Seth Godin said that 'Content Marketing is the only marketing left'. This is true now more than ever – there are content opportunities everywhere. But the production and distribution strategies are ever-evolving. Get an inside look at how the LinkedIn Marketing Solutions team is evolving their content marketing strategy, A/B testing and optimizing to stand out in an increasingly noisy space and drive real ROI.

Guest experts:
Ross Tavendale, Managing Director at Type A Media
Andy Crestodina, Co-founder and CMO of Orbit Media
Pierre Far
Founder of Blockmetry
Pierre Far
Founder of Blockmetry
Analytics in 2018 and beyond
Customer journeys need to be at the heart of your web analytics in 2018. We will talk about how to create customer journeys if you don't already use them, how to assign user-centric success and failure metrics, and then instrument web analytics to measure them. We will finish by talking about the different ways analytics can fail to deliver and what you can do about these failures.

1. Pierre will talk about why customer journeys and user stories are critical. He will do a very lightweight one live to illustrate the process.
2. Journeys are useful in many contexts, but we'll focus on analytics. For the example journey we create, Pierre will discuss different kinds of metrics for each step and pivot that into a discussion about the common analytics implementation topics.
3. Failures will cover topics like wrong/missing instrumentation, no one looking at the data, analytics blocking leading to missing data, and the like.

Guest experts:
Jill Quick, Co-founder, The Coloring In Department
Craig Campbell, Director at Craig Campbell SEO
Kevan Lee
Director of Marketing at Buffer
Kevan Lee
Director of Marketing at Buffer
Organic isn't dead: a survivor's guide to organic reach on social media
Good news for anyone whose social reach is dropping and ad spend is rising: organic isn't dead yet. There are businesses and brands that are succeeding with an organic-first strategy, and their tactics can work for you, too. Learn the formulas these companies are following, and get actionable takeaways on organic tactics you can try today.

Guest experts:
Joei Chan, Content Marketing Manager at Mention
Chris Hodgeman, Co-Founder & CEO of MavSocial

We've invited an amazing lineup of marketing professionals who have gone far beyond basic techniques, have achieved impressive results for their brands, and are ready to share both their successes and failures in order to make your life easier.
Alexandra Rynne
Millennial Marketer and Content Creator at LinkedIn
Twitter LinkedIn

Alex oversees the social strategy and drives the content strategy for LinkedIn Marketing Solutions, owning paid earned and owned amplification. She's an award-winning content creator, producing content designed to inspire marketers to succeed in their careers and in their lives. Her work has been featured in Inc., Forbes, American Business Journals, Social Media Examiner, AdWeek, and more.
Pierre Far
Founder at Blockmetry
Twitter LinkedIn

Pierre is the founder of Deliberate Digital, a digital strategy and product management consultancy, and Blockmetry, a web analytics and content blocking measurement service. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He's a regular speaker and author on technology topics.
Kevan Lee
Marketing Director at Buffer
Twitter LinkedIn

Kevan is a professional writer and editor with a knack for storytelling. He specializes in blogging, email marketing, and content creation and has written for some of the leading blogs on the web: Buffer, Lifehacker, Time, Entrepreneur, Fast Company, The Huffington Post, The Next Web, and more.
Guest experts
Ross Tavendale
Managing Director at Type A Media
Twitter LinkedIn
Ross first business was selling potpourri door to door in a mining village in the west of Scotland. Quickly learning the value of proper market research and understanding the audience he started working for big box agencies where he cut his teeth working on clients like Boots, Etihad and TripAdvisor. He now runs an independent agency Type A Media with his team delivering SEO services and world class memes to SMEs and FTSE 250 businesses.
Jill Quick
Digital Marketing Consultant & Trainer, Quick Marketing
Co-founder, The Colouring In Department
Twitter LinkedIn
Jill Quick is a Data Driven Digital Marketing Trainer and co-founder of The Coloring in Department. She is a candid and experienced marketer who loves to teach you not just how to "get" digital marketing in theory, but how to actually DO it. Her love of analytics comes from her belief that measurement builds respect and accountability, with data points, you have more than just an opinion. You can also find her work on Smart Insights and as a Lead Instructor for General Assembly.
Craig Campbell
Director at Craig Campbell SEO
Twitter LinkedIn
Craig has been doing SEO for over 16 years now as well as offering a broad range of other online marketing services. These marketing services include Email Marketing, Pay Per Click advertising, SEO consultancy and training, link building campaigns and all the latest SEO techniques that will help clients websites rank well.
Joei Chan
Content Marketing Manager at Mention
Twitter LinkedIn
Joei is Content Marketing Manager at Mention, leading content partnerships for demand generation. She also hosts Mention's weekly Facebook live and contributes regularly to Social Media Today, Business2Community, Convince&Convert, HubSpot, and other marketing blogs.
Andy Crestodina
Co-founder and CMO of Orbit Media
Twitter LinkedIn
Andy is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. He's written hundreds of articles on content marketing, search engine optimization, social media and Analytics. He is also the author of 'Content Chemistry: The Illustrated Handbook for Content Marketing'.
Chris Hodgeman
Co-Founder & CEO of MavSocial
Twitter LinkedIn
Chris is the Co-Founder & CEO of MavSocial, a social media visual content management and advertising platform for brands and agencies. He is a nomad, having lived in 6 countries and currently calls Hong Kong home.
Conference hosts
David Sayce
Digital Marketing Consultant at
David is a Digital Marketing Consultant based in London and has been involved with digital transformation projects for over 20 years, including website, e-commerce and ERP integrations.
His main passion remains the art & science of SEO, especially audits, strategy and training, helping firms make the most of digital as 'business as usual'. He is passionate about helping businesses and professionals take control of their digital presence and present themselves in a way that inspires, impresses, and builds confidence in their products and services.
Rebekah Radice
Founder of RadiantLA, CMO at Post Planner
Rebekah is the founder of RadiantLA, a premier training and development firm, the Chief Marketing Officer of Post Planner, and the author of "Social Media Mastery: A Comprehensive Guide to Strategic Growth." Rebekah is recognized as an Onalytica Top 10 Social Media Marketer and by Brand24 as a Top Marketer of 2017.
David Bain
Head of Digital Marketing courses at Avado, Founder and Host at Digital Marketing Radio
David is the host of Digital Marketing Radio – where the world's leading digital marketers share their top tips and strategies. Every week David interviews niche digital marketing experts on their specialist subject – as well as getting their opinion on the state of digital marketing today.
About the event
Digital Transformation Day is made to cater the marketers of different professional roles — specialists and marketing managers, working both in-house and as a part of agency teams, and C-level decision makers. The conference scope covers advanced techniques in SEO, content marketing, PPC, social media, management, and analytics.

On February, 22 we discussed the best practices and 2018 emerging strategies with the all-star crowd. Watch the recorded sessions, and you'll walk away with an intimate knowledge of the tactics these industry front-runners and their teams use to deliver great results for their brands or their clients.
Why watch DTD conference
No-nonsense content by acknowledged practitioners
Advanced techniques for businesses of any size
No sales pitches, just firsthand knowledge
First Name:*
Last Name:*
Job position:
Phone number:
Terms of Service and Privacy Policy
Let's stay in touch!

© All Right Reserved.
Terms of Service and Privacy Policy.