DIGITAL TRANSFORMATION DAY

online conference

Get to know how leading specialists from major brands deliver great results with paid advertising. Expect to hear things you aren't hearing at the other events — we've made content uniqueness and practical value our #1 priority!

#DTDconf

Sessions
We've come up with a unique format that ensures maximum effectiveness and keeps you on your toes. Spellbinding sessions are half advanced content, half live discussion with the experts (because three heads are better than one, you know).
Larry Kim
Founder of MobileMonkey
Larry Kim
Founder of MobileMonkey
The top 7 PPC hacks of all time
There are thousands of features and functions in Facebook Ads and Google AdWords, with hundreds of product updates every year, and it's impossible to keep up with all the changes. In this presentation, Larry will share his top 7 PPC advertising hacks of all time, his picks for the top non-obvious unicorn features and hacks, as well as how to use them to improve PPC results by 300-500%.

Guest experts:
Ginny Marvin, Associate Editor at
Search Engine Land
Pamela Lund, Founder, That Pam Chick, Inc. and The Life Manifesto

AJ Wilcox
LinkedIn Ads Consultant and Founder of B2Linked
AJ Wilcox
LinkedIn Ads Consultant and Founder of B2Linked
5 LinkedIn Ads tricks you didn't know you could do
In this session, you'll learn the top 5 LinkedIn Ads hacks that you didn't know were possible. From ridiculously powerful audience exclusion to getting the least expensive clicks from a premium audience, you won't want to miss it. With advanced content by AJ Wilcox (B2Linked.com), along with expert panelists Michelle Morgan (Clix Marketing) and JD Prater (AdStage) you'll find the most powerful tricks that the pros are using to get the most out of the powerful platform for B2B advertisers.

Guest experts:
JD Prater, Director Growth Marketing at AdStage
Michelle Morgan, Director of Client Services at Clix Marketing
Pierre Far
Founder of Blockmetry
Pierre Far
Founder of Blockmetry
Analytics in 2018 and beyond
Customer journeys need to be at the heart of your web analytics in 2018. We will talk about how to create customer journeys if you don't already use them, how to assign user-centric success and failure metrics, and then instrument web analytics to measure them. We will finish by talking about the different ways analytics can fail to deliver and what you can do about these failures.

1. Pierre will talk about why customer journeys and user stories are critical. He will do a very lightweight one live to illustrate the process.
2. Journeys are useful in many contexts, but we'll focus on analytics. For the example journey we create, Pierre will discuss different kinds of metrics for each step and pivot that into a discussion about the common analytics implementation topics.
3. Failures will cover topics like wrong/missing instrumentation, no one looking at the data, analytics blocking leading to missing data, and the like.


Guest experts:
Jill Quick, Co-founder, The Coloring In Department
Craig Campbell, Director at Craig Campbell SEO
Speakers
We've invited an amazing lineup of marketing professionals who have gone far beyond basic techniques, have achieved impressive results for their brands, and are ready to share both their successes and failures in order to make your life easier.
Larry Kim
CEO at MobileMonkey
Twitter LinkedIn Facebook

Larry is the Founder of WordStream, the world's largest PPC software company, managing over a billion dollars of annual ad spend for tens of thousands of customers, and employing over 200 people. He has won Search Marketer of the Year awards from Search Engine Land, the US Search Awards, and PPC Hero. Larry is also the CEO of MobileMonkey, an AI/Chatbot company.
Pierre Far
Founder at Blockmetry
Twitter LinkedIn

Pierre is the founder of Deliberate Digital, a digital strategy and product management consultancy, and Blockmetry, a web analytics and content blocking measurement service. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He's a regular speaker and author on technology topics.
AJ Wilcox
LinkedIn Ads Consultant, Founder of B2Linked
Twitter LinkedIn

AJ is a LinkedIn Ads pro and founder of B2Linked.com, an agency, specializing in LinkedIn Ads training, consulting, and account management. As official LinkedIn partners, they manage the world's most sophisticated advertising accounts worldwide. AJ is included in PPC Hero as one of the Top 25 Most Influential PPC Experts of 2017.

Guest experts
Jill Quick
Digital Marketing Consultant & Trainer, Quick Marketing
Co-founder, The Colouring In Department
Twitter LinkedIn
Jill Quick is a Data Driven Digital Marketing Trainer and co-founder of The Coloring in Department. She is a candid and experienced marketer who loves to teach you not just how to "get" digital marketing in theory, but how to actually DO it. Her love of analytics comes from her belief that measurement builds respect and accountability, with data points, you have more than just an opinion. You can also find her work on Smart Insights and as a Lead Instructor for General Assembly.
Craig Campbell
Director at Craig Campbell SEO
Twitter LinkedIn
Craig has been doing SEO for over 16 years now as well as offering a broad range of other online marketing services. These marketing services include Email Marketing, Pay Per Click advertising, SEO consultancy and training, link building campaigns and all the latest SEO techniques that will help clients websites rank well.
Pamela Lund
Founder, That Pam Chick, Inc. and The Life Manifesto
Twitter LinkedIn
Pam specializes in digital marketing strategy and management for ecommerce companies. She views marketing as a holistic endeavor that requires all parts of the business to be aligned and therefore provides consulting to mid-size businesses on a wide range of topics that include pay-per-click strategy, email content, analytics implementation, staffing and training, and customer experience. She also provides business coaching to consultants and agencies looking to increase efficiency and profits.
Ginny Marvin
Associate Editor, Paid Media Reporter at Search Engine Land, Marketing Land, Martech Today
Twitter LinkedIn
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies
JD Prater
Director Growth Marketing at AdStage
Twitter LinkedIn
JD is a performance marketer and digital media strategist with a passion for organizing data into actionable stories. His expertise is in crafting marketing strategies and campaigns that drive acquisition, retention, and engagement across the customer lifecycle.
He's a regular at PPC conferences and was voted by his peers as one of the Top 25 PPC Experts. You can find him on The PPC Show podcast and blogging for industry leaders like PPC Hero, Social Media Examiner, and Social Media Today.
Michelle Morgan
Director of Client Services at Clix Marketing
Twitter LinkedIn
Michelle has over 7 years experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience working with integrated, third-party SEM tools gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an industry speaker, influencer and author.
Conference hosts
David Sayce
Digital Marketing Consultant at www.dsayce.com
David is a Digital Marketing Consultant based in London and has been involved with digital transformation projects for over 20 years, including website, e-commerce and ERP integrations.
His main passion remains the art & science of SEO, especially audits, strategy and training, helping firms make the most of digital as 'business as usual'. He is passionate about helping businesses and professionals take control of their digital presence and present themselves in a way that inspires, impresses, and builds confidence in their products and services.
Rebekah Radice
Founder of RadiantLA, CMO at Post Planner
Rebekah is the founder of RadiantLA, a premier training and development firm, the Chief Marketing Officer of Post Planner, and the author of "Social Media Mastery: A Comprehensive Guide to Strategic Growth." Rebekah is recognized as an Onalytica Top 10 Social Media Marketer and by Brand24 as a Top Marketer of 2017.
David Bain
Head of Digital Marketing courses at Avado, Founder and Host at Digital Marketing Radio
David is the host of Digital Marketing Radio – where the world's leading digital marketers share their top tips and strategies. Every week David interviews niche digital marketing experts on their specialist subject – as well as getting their opinion on the state of digital marketing today.
About the event
Digital Transformation Day is made to cater the marketers of different professional roles — specialists and marketing managers, working both in-house and as a part of agency teams, and C-level decision makers. The conference scope covers advanced techniques in SEO, content marketing, PPC, social media, management, and analytics.

On February, 22 we discussed the best practices and 2018 emerging strategies with the all-star crowd. Watch the recorded sessions, and you'll walk away with an intimate knowledge of the tactics these industry front-runners and their teams use to deliver great results for their brands or their clients.
Why watch DTD conference
No-nonsense content by acknowledged practitioners
Advanced techniques for businesses of any size
No sales pitches, just firsthand knowledge
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