DIGITAL TRANSFORMATION DAY

online conference

Get to know how leading specialists from major brands deliver great results with SEO. Expect to hear things you aren't hearing at the other events — we've made content uniqueness and practical value our #1 priority!

#DTDconf

Sessions
We've come up with a unique format that ensures maximum effectiveness and keeps you on your toes. Spellbinding sessions are half advanced content, half live discussion with the experts (because three heads are better than one, you know).
Aleyda Solis
International SEO Consultant and Founder of Orainti
Aleyda Solis
International SEO Consultant and Founder of Orainti
Discovering SEO opportunities through log analysis
Learn how to audit your server logs to better understand the search crawlers behavior on your site as well as to identify issues and opportunities:

- Are the crawlers going through all of your critical site pages?
- Does the mobile googlebot have a relevant behavior based on your mobile web settings?
- Do the search crawlers have the same behavior as your own crawling simulations or going through additional errors and redirects?

Learn how to identify this and more during this session!


Guest experts:
Dawn Anderson, Managing Director at Move It Marketing
Barry Adams, Co-chief Editor at State of Digital, Founder and SEO Consultant at Polemic Digital
Andrey Lipattsev
Partner Development Manager, Search and Integrations at Google

Andrey Lipattsev
Partner Development Manager, Search and Integrations at Google

The new bar for web experiences
What we have been calling "Progressive Web Apps" for the past couple of years is really just the new bar for web experiences. The modern web enables fast, integrated, reliable experiences that engage users. In this talk we lay out the principles behind the new bar for web experiences, demonstrate the successes that partners have proven, and help you build modern experiences on the web.

Guest experts:
Nick Wilsdon, Global SEO Lead at Vodafone
Cindy Krum, CEO at MobileMoxie
Patrick Stox
SEO at IBM
Patrick Stox
SEO at IBM
Troubleshooting SEO for modern JS frameworks
JavaScript frameworks are becoming more popular on the web. The process for troubleshooting these is a little different from most websites. Tasks like crawling can be more difficult and problems can be more difficult to troubleshoot if you don't know how JS is processed and where to look. We're going to look at how processes SEOs need to troubleshoot modern JS frameworks.

Guest experts:
Bartosz Góralewicz, Co-founder and Head of SEO at Elephate Agency
Nitin Manchanda, Global Head of SEO at Trivago
Pierre Far
Founder of Blockmetry
Pierre Far
Founder of Blockmetry
Analytics in 2018 and beyond
Customer journeys need to be at the heart of your web analytics in 2018. We will talk about how to create customer journeys if you don't already use them, how to assign user-centric success and failure metrics, and then instrument web analytics to measure them. We will finish by talking about the different ways analytics can fail to deliver and what you can do about these failures.

1. Pierre will talk about why customer journeys and user stories are critical. He will do a very lightweight one live to illustrate the process.
2. Journeys are useful in many contexts, but we'll focus on analytics. For the example journey we create, Pierre will discuss different kinds of metrics for each step and pivot that into a discussion about the common analytics implementation topics.
3. Failures will cover topics like wrong/missing instrumentation, no one looking at the data, analytics blocking leading to missing data, and the like.


Guest experts:
Jill Quick, Co-founder, The Coloring In Department
Craig Campbell,
Director at Craig Campbell SEO
Barry Schwartz
CEO of RustyBrick

Lee Odden
CEO of TopRank Marketing

Barry Schwartz
CEO of RustyBrick

Lee Odden
CEO of TopRank Marketing

What's next for SEO
Barry and Lee interview each other
Speakers
We've invited an amazing lineup of marketing professionals who have gone far beyond basic techniques, have achieved impressive results for their brands, and are ready to share both their successes and failures in order to make your life easier.
Aleyda Solis
International SEO Consultant, Founder of Orainti
Twitter LinkedIn

Aleyda is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) and author (of "SEO, Las Claves Esenciales"). Included in Forbes as one of the 10 Digital Marketing Specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing SEO for European, American and Latin-American companies.

Andrey Lipattsev
Partner Development Manager, Search and Integrations at Google
Twitter LinkedIn

Making the web better by bringing users the best of technology with the best of partners.
Patrick Stox
Technical SEO at IBM
Twitter LinkedIn

Patrick is a Technical SEO at IBM. He's also a contributing writer for Search Engine Land, Marketing Land, and Search Engine Journal, along with many other search blogs. Additionally, Patrick is an organizer of the Raleigh SEO Meetup (the most successful one in the US) and speaks at search conferences throughout the US.
Barry Schwartz
CEO of RustyBrick
Twitter LinkedIn

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales, and the founder of the Search Engine Roundtable. Having covered search for over 14 years, Barry is also the News Editor at Danny Sullivan's Search Engine Land. He hosts the Search Marketing Expo in Israel and is a speaker at many search marketing conferences, including Search Engine Strategies, La Red Innova Madrid, Spain and PubCon.
Lee Odden
CEO of TopRank Marketing
Twitter LinkedIn

Lee Odden is a marketing strategist, author, speaker and bearded world traveler. He's also CEO of TopRank Marketing, a digital marketing agency that serves top B2B and B2C brands with "best answer" marketing strategies that integrate content, search, social, influencer marketing and online advertising. Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized a customer-centric approach to marketing at over 200 events in 17 different countries, through numerous industry publications and an award winning blog at toprankblog.com.

Pierre Far
Founder at Blockmetry
Twitter LinkedIn

Pierre is the founder of Deliberate Digital, a digital strategy and product management consultancy, and Blockmetry, a web analytics and content blocking measurement service. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He's a regular speaker and author on technology topics.
Guest experts
Nick Wilsdon
Global SEO Lead at Vodafone Group
Twitter LinkedIn
As the SEO lead at Vodafone Group since 2014, Nick is standardizing and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, mobile/data-first marketing, cross-channel campaigns and joining up the dots in a logical way.
Cindy Krum
CEO and Founder of MobileMoxie
Twitter LinkedIn
Cindy Krum is the CEO and Founder of MobileMoxie, where she has been doing mobile marketing long before the iPhone even existed (you remember WAP browsers, right?). Known for her unmistakable firey red hair and technical expertise, Cindy is a thought leader in the search industry and the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 stars on Amazon.
Dawn Anderson
Managing Director at Move It Marketing
Twitter LinkedIn
Dawn is Director of Move It Marketing, Web Strategist and Online Marketing Adviser, with over 20 years experience in business marketing and nearly 10 years experience in SEO. Specializing in technical SEO, crawl optimisation, architectural and database developer-driven SEO.
Craig Campbell
Director at Craig Campbell SEO
Twitter LinkedIn
Craig has been doing SEO for over 16 years now as well as offering a broad range of other online marketing services. These marketing services include Email Marketing, Pay Per Click advertising, SEO consultancy and training, link building campaigns and all the latest SEO techniques that will help clients websites rank well.
Barry Adams
Co-chief Editor at State of Digital
Founder & SEO Consultant at Polemic Digital
Twitter LinkedIn
Barry Adams has been building and ranking websites since 1998. Over the years he's honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 he founded specialised consultancy Polemic Digital to deliver world-class SEO and digital strategy services. Barry also serves as Co-Chief Editor at award-winning European digital marketing blog State of Digital, and is on the judging panel for the annual European and US Search Awards.
Jill Quick
Digital Marketing Consultant & Trainer, Quick Marketing
Co-founder, The Colouring In Department
Twitter LinkedIn
Jill Quick is a Data Driven Digital Marketing Trainer and co-founder of The Coloring in Department. She is a candid and experienced marketer who loves to teach you not just how to "get" digital marketing in theory, but how to actually DO it. Her love of analytics comes from her belief that measurement builds respect and accountability, with data points, you have more than just an opinion. You can also find her work on Smart Insights and as a Lead Instructor for General Assembly.
Bartosz Góralewicz
Co-founder and Head of SEO Elephate
Twitter LinkedIn
Bartosz Góralewicz is the CEO of Elephate, an award-winning SEO agency specializing in preventing and curing technical SEO issues for businesses of all sizes. His work has allowed him to travel the world to conduct highly-rated presentations and publish viral articles on various sites in an passionate attempt to share his knowledge and expertise from his own case studies. When he's not making the internet a better place to explore, he enjoys spending time with his wife and two daughters.
Nitin Manchanda
Global Head of SEO at trivago
Twitter LinkedIn
Nitin is Global SEO Head at Trivago by profession and engineer by heart. Prior to joining Trivago, he built scalable SEO/SEM systems at Flipkart and worked as Head of SEO at Limeroad.com, ASKME.com and other companies. He is in love with this ever-changing SEO world!
Conference hosts
David Sayce
Digital Marketing Consultant at www.dsayce.com
David is a Digital Marketing Consultant based in London and has been involved with digital transformation projects for over 20 years, including website, e-commerce and ERP integrations.
His main passion remains the art & science of SEO, especially audits, strategy and training, helping firms make the most of digital as 'business as usual'. He is passionate about helping businesses and professionals take control of their digital presence and present themselves in a way that inspires, impresses, and builds confidence in their products and services.
Rebekah Radice
Founder of RadiantLA, CMO at Post Planner
Rebekah is the founder of RadiantLA, a premier training and development firm, the Chief Marketing Officer of Post Planner, and the author of "Social Media Mastery: A Comprehensive Guide to Strategic Growth." Rebekah is recognized as an Onalytica Top 10 Social Media Marketer and by Brand24 as a Top Marketer of 2017.
David Bain
Head of Digital Marketing courses at Avado, Founder and Host at Digital Marketing Radio
David is the host of Digital Marketing Radio – where the world's leading digital marketers share their top tips and strategies. Every week David interviews niche digital marketing experts on their specialist subject – as well as getting their opinion on the state of digital marketing today.
About the event
Digital Transformation Day is made to cater the marketers of different professional roles — specialists and marketing managers, working both in-house and as a part of agency teams, and C-level decision makers. The conference scope covers advanced techniques in SEO, content marketing, PPC, social media, management, and analytics.

On February, 22 we discussed the best practices and 2018 emerging strategies with the all-star crowd. Watch the recorded sessions, and you'll walk away with an intimate knowledge of the tactics these industry front-runners and their teams use to deliver great results for their brands or their clients.
Why watch DTD conference
No-nonsense content by acknowledged practitioners
Advanced techniques for businesses of any size
No sales pitches, just firsthand knowledge
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